We'll see. I pulled the trigger on this thing today and it ships sometime in July 2013. Looks like its essentially the promise of simply a sensor on the end of some great glass. At a price point of just under 1K, Lossless CinemaDNG RAW and Apple ProRes 422 (HQ) at 1920 x 1080, 13 stops of dynamic range, it looks to be a revelation. Click on the seemingly ridiculous image below to read more on Blackmagic Design's site.